Guidelines That Help Preserve Brand Integrity
Brand guidelines are the in-depth rules that help preserve the integrity of a brand’s identity and cover things like logos, color palettes, typography, and voice and tone. Without brand guidelines, a company could find its public image getting considerably watered down, thus reducing the power of its messaging.
Brand guidelines are an essential component of a successful brand strategy because they ensure that everyone in your enterprise knows precisely what the brand identity is and how it should be used.
By giving clearly formulated brand guidelines to stakeholders such as team members, advertising agencies, and those that do advocacy on behalf of your enterprise, all parties remain on the same page when it comes to branding. That way, you continue to send an unmistakable and authoritative message that resonates with your target audience.
Brand guidelines are essential if you outsource advertising to an agency. Having a rulebook to use as a reference enables it to create marketing that reflects your brand's most deeply held values.
It's essential to use brand guidelines when embarking on new projects, onboarding new employees, or cultivating awareness about your company and all that it stands for. Brand guidelines give team members the freedom to devise creative marketing materials while being rigid enough to preserve brand purity.