What is branding?
The definition of “branding” tells us that it is a marketing process to create a positive and distinguished perception about a business. You may be asking why branding is important. Your brand is what helps you STAND OUT in the crowd and helps a business or influential figure remain relevant. Gaining and retaining the attention of your target consumer today is a difficult task due to the countless number of distractions (everyone else who’s also trying to gain the attention of your consumer). So, when it comes to branding, you may need to think outside of the box.
Any leading branding agency will acknowledge the importance of following the trends. By incorporating those elements in their branding services, they try to keep your business at the top of the customers’ minds.
Let’s have a look at the latest trends and how the experts are using various branding tools to achieve success.
There is no alternative to minimalistic designs in digital branding. Modern and neat lines and classic fonts age like fine wine. Designers are also drooling over the old-school flat illustrations and icons to establish a sense of familiarity with the consumers. Of course, they are adding some contemporary touches to these retro elements for branding your business.
Add a Real Face to the Name
Now, this is all the rage in social media branding. “Humanization” is the word that the agencies are following for any company branding. They are adding the illustrations and imagery of people in the elements to communicate more effectively with their customers. After all, as humans, we love to see fellow humans talking about a particular product or service.
Abstract and Futuristic Designs
Logos with abstract shapes work wonders in corporate branding or product branding. Young people connect quickly when you incorporate elements such as grids, straight lines, and futuristic designs in the branding template. Don’t forget to finish the shapes and lines with a suitable color scheme that represents the theme of your business.
Take a Stance
Want to create an impact on the Gen Z and millennial consumers? Through your branding and marketing strategies, speak up and be a voice for change around the world. Your branding elements should be the reflection of your brand’s values and ethics. Through Facebook, Instagram, TikTok, and Youtube branding you can build an immediate and distinct identity.
Create Platforms for Participation
What is personal branding? How to reach out to more people with its help? Personal branding is the way to promote yourself. The marketing strategists today are focusing more on the importance of creating online communities. Through facebook groups, live video calls, podcasts and virtual events, you can provide your niche with a platform to exchange ideas regarding everything happening around you. You can even ask them to share their views on any particular product or service to help them feel included and show them that their voice matters too . This sense of belonging is going to reap huge benefits in the long run. The customers will remember you whenever they need a particular product or service. To put it simply, they will keep coming back.
Understanding the psychology of color
Typically, the colors companies choose for their branding material aren't by accident. In fact, these colors are to serve a purpose because different colors actually trigger different emotions in people. For example:
- The color RED triggers a "buying" mentality. Think Target, Coca-Cola, and Virgin and creates a sense of youthfulness and excitement.
- BLUE creates a sense of trust and dependability. Picture almost every health insurance provider and some of the largest social media platforms (Facebook, Twitter, and LinkedIn)
- And YELLOW creates a sense of optimism, clarity, and warmth.
There are many types of branding. So, the elements effective for one category may not be that beneficial for another. Therefore, it’s important to go through the branding examples in your area of operation to decide which trend to follow and how to seamlessly weave that into your branding strategy.
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