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A carefully chosen color scheme is crucial to every brand's identity. It can be intimidating to choose the right colors, but it doesn't have to be! Here are some suggestions for developing a color scheme that will make an impression on your clients.

Start With Your Logo

The colors of your logo should be your starting point when creating the rest of the color scheme. Consider using several hues of blue on your website, advertisements, and other materials, for instance, if your company has a blue emblem. If your logo contains numerous colors, focus on one or two primary shades and then add accent hues that go with the general vibe of your business.

Keep Complimentary Colors in Mind

Make sure that your color palette's components all harmonize with one another and work well together. Consider the emotion or feeling that each shade of complementary hue evokes—warmth, energy, or serenity—and use these sentiments as a guide for choosing which ones best convey your brand identity. For instance, muted blues and greens mixed with gentle neutrals like cream or taupe might help you express a feeling of serenity and relaxation. On the other side, choose vivid yellows, oranges, and reds coupled with clean whites or grays to convey something more energizing and vibrant.

Consider Colors and Values

Red, blue, and green are examples of hues; value describes how light or dark a specific shade is (light pink vs. hot pink). When generating graphics for your brand identification, such as webpages or brochures, think about experimenting with different colors from the same family. For instance, you could combine burgundy and magenta. This can help you focus on the most appropriate colors for your business.


Choosing the right colors is crucial to giving any company or organization a powerful visual presence. Making sure that people not only recognize but also remember who you are and why you stand out from competitors in the marketplace can be accomplished by taking into consideration both existing elements, such as logos, as well as new hues that capture the essence of what you are trying to convey through visuals related to your company's identity. You can build a unique visual identity that will attract people from a distance with a bit of imagination and thoughtful consideration!

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