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The need for responsive design has never been greater. Once upon a time, people only used desktop computers to obtain the information they needed to make purchasing decisions. These days, the rapid pace of technological progress has made it possible for a stunning array of devices to access the Internet. Because there's no fixed screen size, your site needs to be optimized for every imaginable web surfing gadget, whether an iPad, mobile phone, PC, or laptop. If it's not, visitors will bounce from your site into the waiting arms of a competitor that makes their buyer's journey easier.